The Direct Marketing Association (The DMA) is the largest trade association for businesses interested in directand interactive marketing, with more than 5,000 member companies from the UnitedStates and 53 other nations. Founded in 1917, its members include direct marketersfrom every business segment and non-profit sector. The DMA works to ensure thatconsumers in the online environment are afforded opportunities to learn aboutproducts and services of interest to them and to express their preferences regardingmarketers' use of information. The DMA also publishes Get CyberSavvy, a Guideto Parenting Skills for the Digital Age . It covers online basics, behaviorand privacy, and helps families and educators ensure a safe and fulfilling onlineexperience for children.

AARP is the nation'sleading organization for people age 50 and older. It serves their needs and intereststhrough information and education, advocacy, and community services, which areprovided by a network of local chapters and experienced volunteers throughoutthe country. The organization also offers members a wide range of special benefitsand services, including Modern Maturity magazine and the monthly Bulletin .